Pre-wedding websites: a new trend

Prajay & Devi's wedding website

Got a mail this morning from a friend who is getting married this February. Along with his mail he sent me a link to his pre-wedding website This is not the first time I have received a link to a pre-wedding website but it definitely isn't a medium that has been a part of the wedding culture before in India. It definitely is great for NRIs who are living abroad who cannot send a thousand invites to their relatives in India. but for some reason I feel it still lacks the personal touch.

The question is.. Is the personal touch a matter of design or the medium itself?
Check out www (dot) prajayanddevi (dot) com

Interestingly there is an Indian website (www.ourwedding.in) that provides a service to (as mentioned on their website) "announce your wedding the 'i'way' " (sad tagline i would say). Apart from giving a you space to create your own web page and add content related to your wedding it also provides you auspicious wedding dates, a marriage halls directory, options for wedding invitation designs,an entire wedding vendors directory AND to top it all (something that is really relevant and important) they have a list of wedding traditions!  I really wonder if this is a profitable business, considering people spend so much on their wedding (especially in India) and of course.